Thu 3 Nov 2011
I actually never thought that the ideas presented on this blog would be my everyday work; bread and butter. Was I a visionary or is is just that tracking and monitoring has become the new black and a passing fad?
Well, just today in /KL7 I:
- am conducting a campaign with cameras monitoring a lot of drivers to learn more about their behavior to improve road safety. And the drivers? They love the idea. So much for the bigbrother cliché (as I predicted the demise of when I started bigmother.dk).
- I’ve had meeting with a potential client (public organization) on how to apply monitoring to gather social data to identify and data mine the roots and patterns of entrepreneurial ‘civic-mindedness’ in Denmark. The new critical capital for saving our welfare system bottom up.
- I’ve discussed using social tracking in companies to map social capital and improve workflows and productivity with a potential partner company.
Interesting times. Technology is no longer evil and alienating. Monitoring is OK for learning and as CareWare. The most requested consultants are the ones understanding technology, complexity, monitoring design and deployment. And strategies to remedy cognitive biases and common sense through data-based decisions, persuasive design (Nudging) and plain cognitive theory are hot management literature (Duncan Watts, Richard Thaler and Cass Sunstein, and even McKinsey Consultants). And oh, Harvard Business Review’s latest issue is dedicated to complexity and how to view business as a complex adaptive system (what you could call biomimetic management theory). We can call ourselves ‘social engineers’ in /KL7 without evoking dreadful associations. Perhaps all the years spend at university wasn’t wasted after all…Stay tuned as I explore the phenomenon of Bigmother’s renewed relevance.