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Here’s a beautiful real life example of why the herd doesn’t need a shepard. An edifying ethical allegory on the beauty of secularized humanism. Or perhaps a political statement on socialism.

Or…

… simply, don’t mess with buffalos.

Watch the entire footage – it’s worth every 8 minutes.

A new much talked about service allows public posting of rumors (with social filtering, ‘hot lists’ and all). It’s called Truemors. But look how it’s used: Marketing for small bands, new sites or products.

Off course!

A ‘brand promise’ is a kind of rumor anyway isn’t it? And brand management the proper kind of ‘rumor control’ (think about viral marketing). To start a buzz about your brand is the dream on any viral marketer. Look how Apple manages to do make the web go into orbit with their secretive style (and how rumors backlashes when e.g. Engadget ‘reveals‘ a several months delay of the iPhone). If you can make people themselves start disseminating a positive public understanding or simply some kind of buzz of your brand, that have to be the best right?

Interesting, but so obvious Truemors probably doesn’t cause much stir. Or it might suffocate in ‘clever’ viral marketing schemes. Truemors, a rumor exchange soon to be clocked in viral campaigns or the new viral platform to supplement YouTube?